About Me
I am a hands-on, highly driven, and experienced creative leader with a passion for UX Design and Research. Using my strengths in analysis, conceptualization, and problem-solving, I enjoy the challenge of transforming ideas and strategies into simple and engaging user experiences. I’m a quick study, a life-long learner, and try to learn something new everyday.
Work History
Director of UX & Design — Smashing Boxes
May 2021 – Present (Durham, NC)
Key Responsibilities:
Lead a team of UX Researchers and Designers to deliver essential concepts, sketches, and designs for a wide range of client deliverables centered around innovative, user-centered solutions for digital and IoT experiences, including mobile applications and SAS solutions. Provide strategic direction and leadership for a team of designers additionally collaborating and coordinating with multi-disciplinary teams to deliver high quality initiatives and solutions.
Senior Specialist, UX Strategy — Second Nature
March 2020 – May 2021 (Raleigh, NC)
Key Responsibilities:
Provide strategic direction and leadership for the user experience of e-commerce website functionality collaborating and coordinating with creative, marketing, development, and sales teams to deliver high ROI initiatives and solutions.
UX Designer — Circle Graphics
May 2018 – Jan 2020 (Raleigh, NC)
Key Responsibilities:
Collaborate with the creative, marketing, development, and business analytics teams to improve the user experience, visual content, and user interfaces for the brand’s e-commerce websites, web applications, emails, content marketing and design solutions. Internal project lead for iOS app for consumer provided photo print products brand.
Director, Creative Services – RFF Marketing
Mar 2016 – May 2018 (Wake Forest, NC)
Key Responsibilities:
Website Design, Prototyping, Content Creation, Photography, Videography, Animation, Graphic Design, Client Management, Project Management, Email Marketing, Marketing Strategy and Execution, Business Strategy, Branding, and more.
Creative Director – Lulu.com
Aug 2012 – Aug 2015 (Raleigh, NC)
Key Responsibilities:
Developed, maintained and internally communicated the brand identity for Lulu.com. Refined the creative services department, streamlined and added systems to improve internal communication and efficiency of the team and recruited team of designers to support and complement marketing and brand efforts across all three brand channels (Lulu.com, Lulu Jr., Picture.com).
Skills + Proficiencies
Core Skills
UX Design + Research, Concept Development, Wireframing + Prototyping, Usability Testing, Web Application Design, Mobile App Design (iOS), Website Design, Brand Implementation, Marketing Experience, Strategy + Vision, Presentations + Communication
UX Specific Software
Sketch, Figma, InVision Web & Studio, Marvel, Adobe XD, Miro, UX Workshops
Visual Design & Video Software
Adobe Photoshop, Illustrator, InDesign, Premiere, After Effects, Audition, Final Cut
Code Languages
HTML, CSS, JavaScript, PHP
Speaking / Conferences
UX Y’all 2021: A Practical Guide to Bada$$ Workshops | youtu.be/MThzKZvLR_4
Additional Specialties
Front-end Web Development Conventions
Project Management Conventions
Marketing Technology + Strategy